Spotlight on: Swagger & Jacks - Newmarket Motorcycle Company

Spotlight on: Swagger & Jacks


At Newmarket Motorcycle Company we like to collaborate and work with local, independent businesses. We discovered Swagger & Jacks, a Gentlemen’s Grooming Barbershop in Norwich, and connected on our shared values.

Swagger & Jacks opened its first barbershop in Bridewell Alley, Norwich, in 2013. As the brand grew the shop moved a couple of times until it arrived at “Swagger Towers” on Orford Hill. Swagger & Jacks now has over 4 floors with 12 barbering positions, a clothing emporium and a coffee bar. But what really stood out to us was the classic motorcycles on display throughout the building!

The retro barbershop design resonates with our branding and we were united that high quality customer service should be at the heart of every business.

Swagger & Jacks launched its own product range in April 2013. The line includes haircare and styling products, shaving and skincare, clothing and grooming tools. The collection is made in Britain, free from sulphates and parabens and has not been tested on animals. The team in the barbershop help to test and perfect the formulations.

Whether you’re looking for a beard balm or shave cream, moisturiser or shampoo, Swagger & Jacks has something to suit. In the Newmarket Motorcycle Company shop we have a selection of personal care products from Swagger & Jacks, as well as a range available on our website.

Browse the range here.

Swagger & Jacks beard oil
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